twentywendy

The old brand’s visual identity lacked consistency and recognition. The logo was difficult to apply, while different fonts and logo treatments were used across each collection, making the overall brand feel disconnected.

The Problem

We created a cohesive brand new identity system with a refined logo and a one-of-a-kind symbol, supported by a mascot, typography, patterns, packaging, and photography direction; helping the brand grow up while keeping its playful personality.

The Solution