Chicky Chic

The Problem

The old identity used many different logo styles, colors, illustrations, layouts, and typography directions, which made the brand look less unified. Even though the brand was fun and accessible, the overall visual system did not feel modern enough for today’s franchise market.

The Solution

We refined the logo into a more timeless and flexible logotype, updated the color palette, introduced a modern Thai font pairing and improved the Chicky Chic mascot so it feels fresher and easier to apply across different touchpoints.

The visual system was then extended across packaging, menus, social media templates, and photography direction; giving the brand a more consistent and ready-to-use identity for both customers and franchise growth.

The logo was refined into a more flexible logotype, while the Chicky Chic mascot was updated to feel fresher and easier to use at different sizes. A refreshed colour palette and modern Thai-English font pairing created a stronger foundation for communication.

The system was extended across fried chicken packaging, menus, promotional materials, social media templates and photography direction. These applications were designed to be practical for daily operations, helping different branches communicate with greater consistency.

The result is a modern fried chicken franchise branding system that remains familiar to loyal customers while giving the business a clearer, more scalable identity for future growth.