MUSE

Challenge

MUSE came to us with a strong brand story but struggled to express it clearly through their visual identity. Their current CI felt too static, making promotions and seasonal campaigns less engaging. Without a structured brand book, the team lacked consistent tools to build on.

The Solution

We refined MUSE’s identity without losing its original charm. The new logo and symbol became the anchor, while we built a complete branding deck covering tagline, philosophy, mood and tone, characters, color and typography guides, photography direction, and poster ad examples. To make the brand more dynamic, we added playful but balanced graphic patterns and color strategies that can adapt across content, product, and marketing.