Honda

Challenge

Honda Thanyaburi Group – multi-branch Honda dealership in Pathum Thani and Greater Bangkok, with over 25 years of local presence.

Challenge: Lack of consistent, engaging Instagram content and irregular posting schedule hindered brand visibility and audience connection.

The Solution

For over twelve months, we managed their Instagram account end-to-end, developing monthly content strategies, designing artwork, crafting bilingual captions, planning posting schedules, and selecting hashtags to maximize reach. We introduced clear content pillars, a consistent tone of voice, and engaging visuals that reflected their refreshed brand identity.

Through this combined branding and content approach, Honda Thanyaburi Group built a stronger online presence, achieved steady follower growth, improved engagement rates, and established a recognizable, trustworthy image within their community.

Tone of Voice

Use both Thai and English in storytelling, with a relaxed and lively tone that feels caring. Keep messages short and concise, portraying the brand as a friendly person who looks after customers. Add emojis to make the text feel more engaging and lively.