YVIS

Challenge

In 2024, YVIS reached its 4th year but felt its image had become repetitive, white pop-ups, simple packaging, and no clear storefront design. With a new Siam shop launching in July, they needed a fresh identity that stood out while keeping packaging costs low.

The Solution

We redefined YVIS around confidence, individuality, and joy, with the tagline “YVIS as you wish.” A bold palette of deep pinks, reds, and soft pastels gave the brand new energy. Distinctive yet cost-efficient packaging, a new symbol, typography, color guides, and graphic patterns, together with Instagram strategies and a Line Rich Menu ensured YVIS stands out in the market and feels personal both online and offline.