Pipatchara

We partnered with PIPATCHARA from the ground up—shaping the brand’s name, vision, and identity with care.

Founded in 2018 by two sisters, the label blends handcrafted macrame techniques with sustainable materials and a deep respect for local craftsmanship.

The Idea

Our role was to transform their passion into a globally-ready brand. From creating the logo to building an editorial-style brand book, we crafted a narrative that celebrates Thai artistry and empowers the communities behind every piece.

The logo was designed to provide a refined, recognisable foundation for the brand, supported by a wider identity system and editorial-style brand book.

Typography, layout and image direction were developed to balance luxury with authenticity, creating a consistent framework for lookbooks, presentations, digital communication and international brand storytelling. The brand book also helped articulate PIPATCHARA’s purpose and the role of local craftsmanship, ensuring that its visual identity and message could grow together.

The result is a sustainable fashion brand identity that elevates handmade macramé into a contemporary global proposition, honouring the people behind the work while giving PIPATCHARA the clarity and confidence to enter an international stage.