A promotional poster featuring a woman with long, wavy brown hair, wearing a black leather jacket with metallic embellishments, and holding her hands in front of her chest. The text overlay says 'BOSE' and 'LISA' in bold white letters.

KOL Management

We manage the entire relationship

Our KOL Management service helps brands connect with the right creators, build meaningful collaborations, and drive real results. From strategy to reporting, we handle every detail so your campaign feels effortless

Two young women smiling and holding microphones, standing in front of colorful posters at an indoor event or exhibition.
Young woman smiling while holding a camera, standing in front of promotional posters.
A young man is taking a photograph of a person giving a thumbs-up, smiling, in front of a colorful poster featuring a woman's face with vibrant makeup.
People at an event holding black boxes with a silver star logo and the word 'BOSE' on them, with one person taking a photo of the boxes.
Person taking a photo of a boxed Bose product with a smartphone indoors.
A person holding a small black box with a signature and logo, standing in front of a large poster of a woman with short hair, makeup, and earrings, with part of a sign visible in the lower part of the image.
Three women are gathered around a display counter inside a store or electronics shop, engaging with a sales associate. The woman in the middle is showing something on her mobile phone to the others. The background is busy with other shoppers and stor
Person holding wireless earbuds case open at a technology display with a purple Power Buy shopping bag in the background.

Smart KOLs, Real Results.

KOL Curation

We find and recommend the right creators based on your brand, target audience, and campaign objectives.

Usage Rights & Deliverables

We track deliverables, clarify rights usage, and make sure everything is delivered as promised.

Briefing & Creative Direction

We craft clear, brand-aligned briefs and guide KOLs to ensure the content looks, sounds, and feels on-brand.

Reporting &
Performance

After the campaign, we provide a clear summary of performance, impressions, and engagement—what worked and why.

Coordination & Communication

We handle back-and-forth communication, content approvals, deadlines, and logistics.

Local Insights

We make sure every collab is aligned, seamless, and effective. We know what works in Thailand’s market

The Process

    • We start by getting to know your brand:

      • Your campaign goal (awareness? conversions? content?)

      • Target audience and tone of voice

      • Brand values, dos and don’ts

      • Budget and timeline

      Deliverable: Internal briefing doc + alignment call
      We’ll also define key campaign KPIs.

    • We research and hand-select KOLs who:

      • Match your brand personality and audience

      • Have authentic engagement, not just follower count

      • Align with your values and messaging

      You’ll receive a curated shortlist with:

      • KOL bios + stats (reach, engagement rate, audience demographics)

      • Example content & past collaborations

      • Estimated pricing per deliverable

      Deliverable: KOL proposal deck

    • Once KOLs are approved, we:

      • Craft a custom creative brief for each KOL

      • Align on content formats, post timing, and messaging

      • Manage all back-and-forth communication

      We ensure the creators fully understand your expectations before they start.

      Deliverable: Finalized briefs, scheduled timeline, content checklist

    • We coordinate every step of the process:

      • Creators send content drafts before going live

      • We review and request edits where needed

      • We ensure visuals and captions are aligned with your brand voice

      You approve content before it goes live.

      Deliverable: Draft content + brand approval

    • We keep track of:

      • Posting schedule

      • Live links and tags

      • Reposting to brand socials (if agreed)

      We monitor performance in real time and handle any issues.

    • Once the campaign ends, we analyze:

      • Impressions, reach, saves, shares, comments

      • Story views, swipe-ups, and link clicks (if available)

      • Overall engagement and key learnings

      You receive a full KOL Performance Report with insights and next-step recommendations.

      Deliverable: Post-campaign report

The Results

A young person with short dark hair, wearing black glasses and a gray leather jacket, is wearing white Bose QuietComfort earbuds. They are looking down and touching the earbuds with their hand, with a purple and black background showing the Bose logo and a close-up of a face.
A black and white photo of a person with short hair, looking to the side, sitting on the floor with one hand on the ground and the other arm bent, against a textured brick wall background.
A young woman with long, dark hair wearing a beige sleeveless top, holding a purple and white character-shaped device, standing in front of a purple wall and a poster of a person with white earbuds and an earring.
A woman sitting at a table outdoors, holding a small self-care device near her face, surrounded by plants and flowers, with various items on the table including a pink bag, flowers, and colorful bowls.
A woman with long red hair wearing a white bandana and white t-shirt, sitting on a wooden floor, holding a pair of Bose QuietComfort Earbuds case, with a colorful background featuring large white text on orange and teal sections.

 FAQs

  • We don’t just send you a long list of influencers. Every KOL we recommend is hand-selected based on your brand goals, audience, and campaign tone. We focus on quality, not quantity—making sure each creator truly fits your story.

  • Absolutely. We live and breathe Thailand’s digital culture. From TikTok trends to local micro-creators, we know how to navigate the market and connect your brand with voices that matter. We know who’s rising, who’s real, and what resonates locally.

  • Most of it, yes. Our core team handles strategy, KOL curation, creative direction, and communication. Everything from the first brief to the final report.

    When it comes to production (photography, videography, campaign shoots), we collaborate with trusted creatives we’ve worked with for years. They’re not just vendors, they’re part of our extended team.

    This way, you get the best of both worlds: in-house clarity, with specialist execution.

  • We take time to understand your story, audience, and goals, then translate that into strategic, standout visuals with lasting impact. With a team that combines creative passion and business insight, we approach every project with care, clarity, and collaboration. No fluff—just meaningful work we’re proud to create with you.

Contact us

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