Our Star Service

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Our Star Service ☆

Branding & Strategy

Studio.byYSR team working

We believe branding is more than a logo.

It’s a system of meaning that connects your business to your audience.

Whether you're building a brand from scratch or refreshing what already exists, we begin with clarity and curiosity. We ask the right questions, study your space, and find what truly sets you apart.

Person writing on a whiteboard with sticky notes and handwritten categories related to event planning and engagement.
Modern office workspace with desktop computer, potted plants, water bottle, and a person working at a desk in the background.
A collection of four books on a teal couch, including 'How to,' 'Graphic Design Rules,' 'The Art of Feminism,' and another with a graphic of a raised fist with red nail polish.
Person in a black long sleeve shirt flipping through an open book on a white table.

Build Brands that Last

Research &
Brand Discovery

Market, audience, and competitor insights to ground your brand in real-world context.

Brand Identity

From color palettes to typography, every element is purposefully designed.

Brand Strategy

Clear positioning, personality, tone, and communication pillars.

Logo Design

A distinct mark that captures the spirit of your brand.

Brand Naming

Memorable, meaningful names that fit your brand’s story and future.

Brand Guideline

A rulebook to keep your brand consistent, flexible, and scalable.

The Process

    • Brand Story & Inspiration

    • Product / Service

    • Brand Positioning

    • Target Audience

    • Key Message

    • Key Competitors

    • Your Goal

      Outcome: Scope confirmed. Ready to begin design.

    • Business Objectives

    • Competitor Analysis

    • Market Analysis

    • Brand Strategy Analysis

    • Refining the focus

    • Brand Vision, Mission

    • Brand Belief, Promise

    • Positioning Strategy

    • Naming

    • Tagline

    • Logo

    • Mood and Tone

    • Concept and Character

    • Typography Selection

    • Pantone

    Revise up to 3 rounds to fully visualize the brand’s philosophy and ideas.
    Outcome: Clear visual identity of the brand.

    • Print Materials: Packaging, stationeries, booklets, brochures, tags, menu

    • Digital Experience: Social media content, websites, UX/UI, motion graphics, infographics

    • Offline Experience: Campaign & product launch, storefront, interior design, booth

    Outcome: Unique brand experience for your audience.

    • Execute & Visualize New Ideas

    • New Product Packaging Design

    • Monthly Social Media Content

    • New Campaign and Product Launch

    We are here whenever you need us.
    Outcome: Consistent brand image and appearance.

“One of my favorite branding-creative studio in Thailand, they're not only professional in branding-design but they're also responsive and keep your project on time.”

Chris Hampel

“YSR will guide you through the process, and it feels natural to go with it. They has help Pipatchara create an identity that has been used ever since we started the brand until now. ”

Pipatchara Kaewjinda

Professional headshot of a man with glasses wearing a navy suit, white shirt, and patterned tie against a gray background.
A woman with shoulder-length brown wavy hair, smiling, wearing a beige blazer and gold jewelry, in an indoor setting with light-colored curtains and a floral lamp in the background.

“Bubbly team full of talented new gen, very supportive and helpful throughout the project. I really can feel their sincerity and of all the things to look for in a partner, this is probably the most important. ”

KOI Thé Thailand

KOI Thé logo, best-selling bubble tea brand in Thailand

“I am impressed and would highly recommend this company to anyone who wish to start their own brand and concept. YSR is the place!”

Apinara Srikarnchana

Studio.byYSR client's Apinara srikarnchana

“The best bespoke graphic & branding team!”

Napasra Thaiwadh

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 FAQs

  • We’re a 20-person team made up of 15 talented designers who handle everything from branding and print to content creation. Supporting them is our sharp Project Managers and Account Manager 4 amazing people who speak English and Thai fluently and keep everything running smoothly.

  • It really depends on the project. Every brief is different, so we’ll quote based on what’s actually needed. That said, we believe great design is always a smart investment. When paired with an awesome product or service like yours, it’s something that truly pays off in the long run!

  • All our branding, packaging, and content creation work is done in-house by our team right here in Bangkok. For things like photography, 3D or video, we sometimes bring in specialists we’ve trusted for years. They’re creative, reliable, and basically part of the extended family!

  • We take time to understand your story, audience, and goals, then translate that into strategic, standout visuals with lasting impact. With a team that combines creative passion and business insight, we approach every project with care, clarity, and collaboration. No fluff—just meaningful work we’re proud to create with you.

Contact us

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questions you may have for us here.